Tampa Bay Lightning

Not only do the Lightning currently have a generic clip-art looking logo, they also have a boring uniform that looks too much like the toronto maple leafs. This concept gives a reworked "bolt" framed by an abstract florida sun as the primary, as well as an interlocking "TB" monogram that implies a lot of forward motion and speed. The uniforms are still simple, but adding in a bit of silver and working in subtle bolt shapes in to the arm striping give some much-needed life to a stale identity.

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